Leading the way

Meet the team that’s pioneering a new model of concierge medicine. After witnessing firsthand what didn’t work within the conventional system, our team set out to develop a smarter, more rewarding, and effective way to deliver healthcare. It’s a model that works better not only for physicians, but also for the patients who receive their care.

Matthew A. Jacobson

Founder & Chairman

Matt Jacobson founded SignatureMD in 2006 with a deep commitment to placing the physician and patient back into the center of the healthcare equation. Starting from the ground up, he built SignatureMD into one of the largest personalized care membership programs in the nation with a rapidly growing network of over 200 affiliated physicians across 35 states. Matt plays an integral role in all facets of the business, while continually striving to maintain the family-business culture SignatureMD is known for.

Since the beginning, Matt and his team have been committed to delivering concierge-level service to the company’s concierge physicians, priding themselves on being available on their personal cell phones anytime, day or night, even as the network of physicians continues to grow. Matt’s personalized and straightforward approach, combined with the unique segmented concierge model he pioneered, has led to the successful long-term relationships he enjoys with affiliated physicians.

Prior to founding SignatureMD, Matt was senior vice president of medical management at Zenith Insurance Company (NYSE: ZNT), where he was responsible for turning around a $160M division with 200 employees that conducted business in 40 jurisdictions. During this time, Matt became passionate about improving the healthcare experience for patients and physicians. He found that an upfront investment in sending injured patients to talented, top-tier physicians meant that they often required fewer medical interventions, which resulted in a faster return to everyday life. The lessons from Matt’s time at Zenith laid the foundation for SignatureMD. In building SignatureMD, he set out to develop a care model in which patients could make an upfront investment in their healthcare in order to secure the time, attention, and consideration of a trusted primary care physician.

Matt is a serial entrepreneur, having established his first company at the age of 21, and rounded out his early career with operational management roles of increasing responsibility. In addition to his professional experience, Matt holds an MBA from the Anderson School of Management at UCLA and an AB from Cornell University. Over the years, he has taken on various leadership roles in the Young Presidents’ Organization, including chapter chair.

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Mark Murrison

Chief Executive Officer & President

Mark’s background as a CEO, chief marketing officer, chief growth officer, and leading consumer healthcare executive has enabled him to play an instrumental role in rethinking health and wellness in areas as diverse as primary care, genetics, brain health, and concierge healthcare. He is recognized as one of the pioneers of concierge medicine, who has helped change and shape the field. Today, as president and board member at SignatureMD, Mark leads a growing network of more than 200 concierge physicians in 35 states across the U.S., where he continues his mission to ensure that the needs of physicians and patients are the first, not the last, consideration in the healthcare system.

Mark honed his talent for developing successful brands during his 18 years at leading brand builder, Procter & Gamble. As a senior executive, Mark led several of the company’s global brands, as well as its new-business development efforts.

Mark championed P&G’s acquisition of MDVIP and then went on to become its president and chief marketing officer. Under Mark’s guidance, MDVIP became the country’s largest private physician network, growing from fewer than 50 to over 750 primary care physicians across the nation, serving more than 250,000 patients.

Prior to joining SignatureMD, Mark was CEO of Neurocore and Neuropeak Pro, neuroscience companies that developed non-medication–based programs to improve cognitive function and brain fitness for individuals dealing with anxiety, depression, ADHD, and memory challenges; professional athletes competing in the NFL, NBA, MLB, NHL, PGA, and Olympics; and business executives at Fortune 500 companies.

Mark brings more than 25 years of strategic, purpose-driven leadership experience to his current role with SignatureMD, where he continues to solidify his reputation as a “driven game changer” as a former colleague once described him. Throughout his long and distinguished career, he has always kept the consumer/patient at the heart of every business decision he makes.

Mark earned an MBA from the University of Texas at Austin, completed an executive program at MIT in artificial intelligence and business strategy, and holds a BS in business from Kansas State University.

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Ryan Wilber

Chief Financial Officer

Ryan is an experienced financial professional with over 20 years of expertise in finance, accounting, and strategy. At SignatureMD, Ryan oversees all financial operations, including budgeting, forecasting, accounting, and financial analysis.

Prior to joining SignatureMD, Ryan held several senior finance roles across multiple industries including Automotive, Tech, and Wholesale import/export. Ryan began his career as a financial analyst at Humanetics, a crash test dummy manufacturer based outside of Detroit, Michigan. Ryan was involved in M&A, forecasting, and overall business analysis before leaving for Dell Inc. in Austin, TX. At Dell, Ryan rotated though multiple finance roles in Consumer, Marketing, and Vendor Funding. Ryan was recognized at Dell through various awards related to financial excellence and strategic partnership. After Dell, Ryan took a step back from Finance to focus on strategy at Advanced Micro Devices. Ryan drove the implementation of Lifecycle Planning & Rebate Pricing Programs, which fundamentally shifted the AMD culture and how the company interacted with its largest customers. Most recently, Ryan was the CFO of 1Concier, an Import/Export B2B firm. Ryan was responsible for driving multiple initiatives throughout the business which culminated in sustained YoY growth for both the top and bottom lines. Ryan has been successful at building and sustaining high performing teams during his 15+ years as a manager and brings a customer-centric & output-driven focus to our Finance team.

Ryan holds a B.S. in Finance and a B.S. in Multinational Business Operations from Florida State University as well as a MBA from the University of Michigan with an emphasis in Strategy.

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Simone Perez

Executive Vice President, Practice Performance

Simone Perez leads the physician practice conversion team at SignatureMD. Before joining the company, she spent 15 years at large healthcare corporations, including HCA, Tenet Healthcare, and most recently was Operations Director at DaVita Kidney Care. Starting her career as a registered nurse in the ER, Simone quickly went on to lead multiple emergency rooms, refining processes such as door-to-balloon time, door-to-needle time, length of stay, behavioral health, telemedicine, and EMR transition, leading to improved patient outcomes, physician satisfaction, and overall experience. Her expertise includes redesigning workflow to improve quality, service, and throughput, while achieving cost efficiency and increased productivity.

As Corporate Director of Performance Optimization for Tenet Healthcare, Simone continued on her path of improving healthcare and outcomes. She obtained her Lean Six Sigma Green Belt certification and helped lead the development and implementation of the standard work for Tenet’s ER and in-patient.

Simone obtained her BSN from Florida International University and her MSN in Healthcare Administration and Finance from Florida Atlantic University.

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Joseph King

Executive Vice President

An accomplished business-of-medicine executive with a passion for driving innovation, operational efficiencies, and disruptive business development, Joe King brings 25 years of data-driven analytic healthcare experience to SignatureMD.

Working with some of the country’s largest hospital systems, IDNs, IPAs, ACOs, employer health organizations, and concierge medical companies, Joe has served in key director positions at Ceridian and Quest Diagnostics and executive leadership roles at MDVIP (a Procter & Gamble company), EHE Health (a Summit Partners company), and Castle Connolly Private Health Partners.

Joe specializes in the concierge space, developing retainer-based practice models, along with executive and corporate health and wellness programs. His international experience working with physicians and hospitals in Europe, Dubai, India, and Colombia has given him great insight into primary care services and medical tourism abroad.

Joe earned an MBA from Philadelphia University, obtained an executive certificate on critical thinking at the University of Pennsylvania’s Wharton School, and received his BA in Business Management at Temple University while on an athletic scholarship.

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Jordan Sternberg

Senior Vice President, Sales

Jordan Sternberg joins the SignatureMD Executive team as the Senior Vice President of Sales with 13 years of Healthcare sales leadership and sales operations experience. With his varied tenure spanning from his early days at ZocDoc to the recently Amazon-acquired Google Venture company One Medical, then at CareCloud managing representatives based in the USA and internationally in Pakistan, Jordan has consistently led the effective restructuring of membership sales and retention teams to achieve record sales growth and expansion. Prior to joining SignatureMD, Jordan worked with Dental Whale in Sunrise, Florida as the Head of Sales where he led a sales and customer experience team covering over 19,000 dentists across the country. Jordan resides in Palm Beach Gardens, FL with his wife, Amanda, their two sons, Grady and Maddox, and a Bull Terrier named Sydney. When he’s not working, Jordan enjoys spending time with his family outdoors and contributing time as a Board Member of the Garden State Animal Rescue Center in New Jersey.

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James Landis

Vice President of Growth & Acquisitions

James joined SignatureMD’s executive leadership team as Vice President of Growth & Acquisitions in which he brings over 11 years of investment banking and healthcare acquisitions experience to the organization. James and the Acquisitions team are focused on growing SignatureMD’s footprint through partnering with independent concierge practices across the country. He is responsible for the sourcing, diligence, and execution of acquisition opportunities.

Prior to joining SignatureMD, James built and managed Mergers & Acquisitions teams in the women’s healthcare and value-based primary care industries. James spent the first seven years of his career working in the corporate and investment banking divisions of GE Capital and BNP Paribas in New York, where he focused on providing acquisition financing to middle market private equity-backed organizations and large publicly traded corporations in the healthcare, technology, media, and telecommunications industries. After moving back to his home state of Florida in 2019, James joined Farlie Turner & Co., where he represented privately owned healthcare and technology companies in their sale to strategic and financial buyers.

James holds a Bachelor of Business Administration with a focus in Finance and Marketing from the University of Miami.

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